Site Navigation  
   
  Home  
     
  Are You the Best Copywriter You Can Be?  
  12 Ways to Become a Better Writer  
  Be a Good Copywriter and Create Effective Copy  
  Good Writers Donít Infringe on Copyrights  
  Copywriter Secrets You Should Know About  
  Do You Know How to Write Good Marketing Copy?  
  How Much Should I Charge for Copywrite Work?  
  10 Copywrite Tips That Work  
  Great Copywriters Write Great Headlines  
  How to Become a Better Writer  
  How to Become a More Productive Writer  
  How to Complete Copywriting Fast  
  How to Become a Professional Copywriter  
  Tips on Writing Effective Web Copy  
  The Importance of Proper Copy Editing  
  How Training Can Help You Become a Better Copywriter  
  How to Write Advertising Copy That Works  
  5 Steps to a Top Notch Article  
  Secret Tips to Make you a Better Copywriter  
     
     
  Top Selling Products  
 
Copywriting Expert
A Know-all Short Report On The Foundations Of Copywriting To Help You Succeed ...
CopywritingInfluence
Do You Want To To Achieve Your Copywriting Goals? Discover How To Become More Of An Influence In Copywriting And Make More...
Better Copywriting Secrets
If you want to become a better writer, there's some great news ... The more you write the better you will become, so just keep writing. Of course,...
Copywriting Crackdown
Increase Your Sales by Writing Effective Copy That Works! One of the Best Strategies for Generating Successful Sales of Your Products and/or...
Copywriting Success Secrets
If you want to become a better writer, there's some great news - the more you write the better you will become, so just keep writing. Of course,...

 
     

   
  Great Copywriters Write Great Headlines  
 

You might be a terrific copywriter, but if you can’t write great headlines, no one is ever going to know. Why? Because it is a headline that stands out that leads to content being read. Boring headlines that blend are almost always skimmed over, whereas great headlines get the reader's attention, and they stop to find out more by reading the content.

Think about this for a minute. Which of these are you more likely to read? “Man jumps from 20 storey building.” Or “Man launches himself from a 20 storey building and survives through ingenuity.” The second one right? That’s because the first headline is boring and mundane. There’s nothing that makes you want to read further, whereas the second heading grabs your attention – he launches himself – what does that mean? And ingenuity – what does he do to survive – you want to know.

This isn’t news – those who have been writing sales copy have long known the power of a heading and that making their heading work for them was tied directly to the success of the sales copy. This applies to all writing actually. Give it a good heading and the reader will appear.

One technique to making a good headline is to use keywords in the heading that are relevant to what the content will be about. That will help your writing place better in the search engines and that means readers interested in your specific topic will have a much easier time finding what you have written.

You can be an amazing copywriter but if your writing is not placing well in the search engines, no one is going to be able to find you and so your writing will not get read. That’s definitely not what you want to happen. So not ony should you tweak that headline with your keyword, make sure you have about a 2% keyword density throughout your content to help you place well in the search engines.

While our example used an overly long headline, it is actually best if you can keep your headline on the shorter side. That’s because shorter headlines are easier to read and easier to grasp, especially online where readers are spending most of their time skimming and spot reading.

A career as a copywriter can be very rewarding, and pay well, but the competition is high so you are going to need to be ‘the best of the best.’ Remember it all begins with a good headline – well at least that’s a good place to start.






Subscribe to Our Newsletter to Receive Information About Updates, Improvements and Developments That Will Maximize Your Earning Potential.
Name:
Email:

Copywriting Expert

A Know-all Short Report On The Foundations Of Copywriting To Help You Succeed [...]

Category:

Internet Marketing

CopywritingInfluence

Do You Want To To Achieve Your Copywriting Goals? Discover How To Become More Of An Influence In Copywriting And Make More Sales... [...]

Category:

Internet Marketing

Better Copywriting Secrets

If you want to become a better writer, there's some great news ... The more you write the better you will become, so just keep writing. Of course, there are always things you can do to improve your writing. Let's have a look at some ways to do [...]

Category:

Internet Marketing

Copywriting Crackdown

Increase Your Sales by Writing Effective Copy That Works! One of the Best Strategies for Generating Successful Sales of Your Products and/or Services is Learning to Write Effective Copy That Will Arouse a Favorable Response From Your Target [...]

Category:

Internet Marketing

Copywriting Success Secrets

If you want to become a better writer, there's some great news - the more you write the better you will become, so just keep writing. Of course, there are always things you can do to improve your writing... Incl. 20 Articles [...]

Category:

Internet Marketing

Copywriting Success

Learn From This Audio, Give It Away To Build Your Email List & Sell The Whole Product With MRR Incl. a Squeeze Page [...]

Category:

Internet Marketing

Million Dollar Copywriting Secrets

Why Spend Thousands of Your Hard-Earned Dollars on Copywriting, When You Can Easily Learn to Do It Yourself? Discover the Fast, Easy, Foolproof System You Can Use to Write Great Sales Copy ... Even If You Flunked High School [...]

Category:

Internet Marketing

Copywriting Strategies Explained

Increase Your Sales by Writing Effective Copy That Works! One of the Best Strategies for Generating Successful Sales of Your Products and/or Services is Learning to Write Effective Copy That Will Arouse a Favorable Response From Your Target Market [...]

Category:

Internet Marketing

Copywriting Power Phrases

"Who Wants To Sell More Products By Stealing These Powerful Words & Phrases?" Instantly Get Your Hands On Converting Phrases And Words You Can Use In Your Copy or Advertising To Increase Sales! [...]

Category:

Internet Marketing

The Ultimate Copywriting Handbook

"How To Write Irresistible, Persuasive and Engaging Sales Copy So You Can Get More Leads and Make More Sales For Your Products & Services..." You'll Discover How To Easily Write Your Own Salesletters, Opt-in Pages and Ads That Sell! [...]

Category:

Uncategorized