Site Navigation  
   
  Home  
     
  3 Ways to Increase Your Customer Engagement  
  Creating Integrated a Communications Lifecycle that Engages Your Customer  
  Google Example of Brand Marketing That Engages Your Customers  
  Does Your Content Need More Personality  
  Discover the Video Content Your Competition is Using to Engage Customers  
  3 Key Ways to Engage Your Customers Online  
  4 Ways to Improve Your Online Customer Engagement  
  Prioritizing Customer Satisfaction  
  Optimize Online Customer Engagement  
  Test Whether You Are Successfully Engaging Your Customers  
  Engage Customers at Minimal Cost  
  How You Can Increase Customer Engagement Online  
  How to Engage Your Customers With Holiday Marketing  
  The KPIS and Customer Engagement Goals  
  How to Make Sure You Engage Your Customer and Give Them a Valued Experience  
  Why Customer Engagement is Key to Your Success  
  What Content Will Engage the Different Types of Consumer Audiences  
  The Value of Likes and Shares in Engaging Your Customer  
     
     
  Top Selling Products  
 
Work At Home And Digital Marketing 2
The Internet has enabled people to make money from the comfort of their home. There are lot of work at home moms who are taking care of their ...
Google Analytics Explained
Web Statistics Tracking System WHAT'S INSIDE: ✅ Learn how to get information on the traffic to your website, the page rank and the bounce rate ...
How To Get 100 Followers
Instagram is a huge social network with over 1 million active users - a user base that is continuing to grow even now with no signs of slowing ...
Sales Funnel Optimization Strategies 2
In fact, in many cases, they confuse content funnels with sales funnels. If you tried your hand at making money online using dump traffic onto a ...
Facebook Ads 2
Make no mistake whether you have a purely local business or you are aiming for a larger market be it regional or national or even global, you need...

 
     

   
  3 Ways to Increase Your Customer Engagement  
 

Customer engagement is a critical component in building a strong customer base. 3 ways to increase your customer engagement include clustering, content and copy. Let’s have a detailed look at each.

Clustering
Anytime you can add a dose of reality to the online shopping experience, it is desirable. What I mean by this is being able to create the same type of experience that your customer would get from being in your store.
When you cluster products together that you might not necessarily find sitting together in a store or in website navigation it is a method you can use to add a human feel to your website merchandising. A reminder, you must never forget about cross selling. You want to encourage people to see wholes rather than pieces. For example, with clothing you want your customer to see an outfit rather than an individual piece.
Content
We find that commerce and content tend to collide. What we are talking about is the content that is in addition to the descriptions that describe your products or services. Your content marketing should be related to your products/services and is often referred to as lifestyle content.

For example, food providers often will offer recipes, clothing merchants will often provide tips on various ways to wear different pieces of clothing, tech merchants will often provide information on website design or content, etc. You get the picture. You are going to first do an excellent job of describing your products/services for sale and then you are also going to provide value added content that your customers will want to read.

This will need to be updated on a regular basis to keep it fresh and have your customers returning. Remember, your content can be used to provide information on how to make the best use out of your product(s) and thus help to increase sales.

Copy
When it comes to selling your products or services, you should always be selling the benefits, not the features of the products. Make sure to include SEO benefits and to keep it light and add some fun if it is appropriate, which it won’t always be.

It is important to know your audience and provide copy that works for them. The better you know your audience the better you will be at doing a great job of this and you’ll be rewarded by repeat customers to your site and an increase in repeat sales.

Put these 3 practices into play sooner rather than later!






Subscribe to Our Newsletter to Receive Information About Updates, Improvements and Developments That Will Maximize Your Earning Potential.
Name:
Email:

Work At Home And Digital Marketing 2

The Internet has enabled people to make money from the comfort of their home. There are lot of work at home moms who are taking care of their little children yet earning a full time income from the comfort of their home. [...]

Category:

Internet Marketing

Google Analytics Explained

Web Statistics Tracking System WHAT'S INSIDE: ✅ Learn how to get information on the traffic to your website, the page rank and the bounce rate ✅ Track website revenue by category, channel, keyword, average order and conversion rate ✅ [...]

Category:

Internet Marketing

How To Get 100 Followers

Instagram is a huge social network with over 1 million active users - a user base that is continuing to grow even now with no signs of slowing down. It is quick to manage thanks to its largely visual nature and has some of the best engagement on [...]

Category:

Internet Marketing

Sales Funnel Optimization Strategies 2

In fact, in many cases, they confuse content funnels with sales funnels. If you tried your hand at making money online using dump traffic onto a sales page, chances are you're making some basic mistakes that I am going to describe in this [...]

Category:

Internet Marketing

Facebook Ads 2

Make no mistake whether you have a purely local business or you are aiming for a larger market be it regional or national or even global, you need to consider Facebook ads. [...]

Category:

Internet Marketing

5 Secrets To Finding Your Niche

Finding a niche that you are passionate about will fill you with excitement and give you the motivation to get up every morning and focus on your business. Being passionate about what you are selling will also help you get through challenges and [...]

Category:

Internet Marketing

Facebook Messenger Bot Marketing Unleashed 2

Make no mistake, when Facebook opened its Facebook Messenger architecture, the marketing world went crazy. Prior to this point, if somebody tries to reach you through your Facebook page, you basically have to either be physically available or run [...]

Category:

Internet Marketing

High Ticket Sales System 2

It's one thing to think about what you can achieve. It's another thing entirely to pull it off. A lot of marketers experience this first hand when it comes to high ticket sales. You only need to visit an affiliate marketing forum to see this in [...]

Category:

Internet Marketing

5 Productivity Secrets

Running a business can be incredibly overwhelming for entrepreneurs. Their work days are packed with meetings, phone calls, responding to emails, creating and maintaining a marketing plan, and solving technical issues that arise. [...]

Category:

Internet Marketing

5 Secrets To Building An Engaged Facebook

Smart marketers know that a successful business is not about reaching the largest audience possible. Rather, a successful business is about reaching the most targeted audience possible and building engagement. [...]

Category:

Internet Marketing